Top 10 UK Ecommerce Marketplaces to Grow Your Brands Reach & Sell More

For eCommerce brands looking to grow their reach and sales in the UK, choosing the right online marketplace is crucial.

With a range of platforms catering to different types of products and audiences, it’s essential to understand the strengths and potential of each marketplace.

Listing your products on multiple platforms can increase visibility, reach new customers, and diversify revenue streams.

This guide will highlight the top 10 UK marketplaces for eCommerce brands to list their products and sell more, along with key features that make each platform stand out.

Amazon UK

Overview: Amazon UK is one of the largest and most popular eCommerce marketplaces, offering unparalleled reach and a well-established customer base.

With millions of daily users, Amazon provides brands with significant exposure and the potential for high sales volume.

Key Features:

• Fulfilment by Amazon (FBA): Sellers can leverage Amazon’s fulfilment services for efficient warehousing, packing, and shipping.
• Prime Eligibility: Products fulfilled through FBA gain the Prime badge, attracting fast-shipping customers.
• Trusted Platform: Amazon’s reputation provides credibility to your brand.

Ideal For: Brands with scalable inventory and the ability to compete on pricing.

eBay UK

Overview: eBay UK remains a strong contender for eCommerce sellers, particularly for brands offering unique, limited-edition, or second-hand products.

With its auction-style listings and “Buy It Now” options, eBay appeals to a broad audience.

Key Features:

• Diverse Selling Formats: Sellers can choose between auctions and fixed-price listings.
• Global Shipping Programme: eBay simplifies international shipping for UK sellers.
• Low Entry Barriers: Simple registration and user-friendly tools make it easy for newcomers.

Ideal For: Sellers of unique products, antiques, or refurbished items.

Etsy UK

Overview: Etsy is the go-to marketplace for handmade, vintage, and craft items. If your brand specialises in artisanal or customised products, Etsy’s community-oriented platform can be a perfect match.

Key Features:

• Niche Audience: Etsy attracts customers specifically looking for handmade or unique goods.
• Customisable Storefronts: Sellers can create a branded storefront to showcase their products.
• Supportive Seller Community: Etsy offers resources and tools to help sellers grow.

Ideal For: Artisans, small businesses, and brands offering personalised or handcrafted products.

Not On The High Street

Overview: Not On The High Street is a UK-specific marketplace that focuses on unique, high-quality products, often with a personal touch. This platform is perfect for eCommerce brands that want to offer items not typically found in mainstream retail.

Key Features:

• Curated Marketplace: The platform showcases only selected sellers, giving a premium feel.
• Personalisation Options: Supports product customisation to cater to customer preferences.
• Brand Exposure: Strong marketing and brand-building support for partner sellers.

Ideal For: Boutique brands, handmade items, and personalised gift products.

OnBuy

Overview: OnBuy is a fast-growing UK-based marketplace that competes directly with Amazon. It’s known for being seller-friendly, offering competitive fees and supporting a broad range of product categories.

Key Features:

• Lower Fees: OnBuy charges lower commission rates compared to larger marketplaces like Amazon.
• Seller-Centric Approach: Sellers maintain full control over their listings and fulfilment.
• Rapid Growth: OnBuy’s user base has been expanding quickly, presenting new opportunities.

Ideal For: Sellers looking for a platform that champions their interests without intense competition.

Argos

Overview: Argos is a well-known UK retailer that has expanded its online marketplace. It’s ideal for established brands that align with its product categories, such as home goods, electronics, toys, and more.

Key Features:

• High Brand Recognition: Argos has a trusted reputation, drawing in a large volume of customers.
• Omnichannel Sales: Offers both online and in-store shopping options, which can increase brand visibility.
• Wide Product Range: Argos accepts sellers in multiple product categories, from electronics to home furnishings.

Ideal For: Established brands and those with products in the home, electronics, or children’s sectors.

ASOS Marketplace

Overview: ASOS Marketplace is a platform designed for independent fashion brands and vintage boutiques. With its fashion-forward audience, it’s an excellent place for emerging and established fashion brands to showcase unique clothing and accessories.

Key Features:

• Niche Fashion Audience: Attracts young, fashion-conscious customers.
• Boutique Setup: Sellers can create their own boutique to promote their brand identity.
• Editorial Features: Potential for brand exposure through ASOS’s blog and editorial content.

Ideal For: Fashion brands, vintage sellers, and independent clothing designers.

Fruugo

Overview: Fruugo is a global marketplace that supports sellers from various countries, including the UK. It’s a good option for brands looking to reach international customers with minimal hassle, as Fruugo handles currency conversions and translation.

Key Features:

• International Reach: Sellers can access buyers in over 40 countries.
• Easy Onboarding: Fruugo integrates with many eCommerce platforms for a smooth listing process.
• Automated Localisation: The platform handles translation and currency, simplifying global sales.

Ideal For: Brands aiming to expand their reach beyond the UK.

Wayfair UK

Overview: Wayfair is ideal for brands selling home goods, furniture, and décor. Its extensive range and focus on quality make it an excellent option for niche home brands looking to increase their visibility.

Key Features:

• Specialised Audience: Caters specifically to customers searching for home and lifestyle products.
• Logistics Support: Wayfair offers warehousing and logistics options to help streamline fulfilment.
• Product Customisation: Supports various levels of product customisation to meet customer needs.

Ideal For: Home goods, furniture brands, and sellers offering unique home décor items.

Mirakl-Powered Marketplaces

Overview: Mirakl is a marketplace technology provider that powers multiple UK-based online marketplaces, including those operated by major retailers like B&Q and Debenhams. These platforms enable smaller brands to reach customers through well-known retail names.

Key Features:

• Access to Established Brands: Sell through platforms with existing customer trust and recognition.
• Scalable Solutions: Mirakl-powered marketplaces allow for easy scaling across multiple partner sites.
• Enhanced Visibility: Gain access to customer bases that frequent these well-known retailers.

Ideal For: Brands that want to leverage the reputation of established retailers to boost visibility and sales.

How to Choose the Right Marketplace for Your Brand

When deciding where to list your products, consider the following factors:

• Product Type: Some marketplaces cater specifically to certain products, such as handmade items on Etsy or fashion on ASOS Marketplace.
• Target Audience: Choose a platform with a customer base that matches your target audience for better conversion rates.
• Fees and Commissions: Compare fees to ensure profitability.
• Fulfilment Options: If you prefer to outsource, look for marketplaces that offer integrated fulfilment services.
• Scalability: Ensure the platform can handle your brand’s growth and expanding product range.

Conclusion

Listing your products on the right UK marketplaces can greatly enhance your brand’s reach, sales, and customer base.

From the vast reach of Amazon UK to niche platforms like Not On The High Street and Etsy, there are options to suit a variety of product types and business strategies.

By diversifying your marketplace presence, you can reduce reliance on a single sales channel and tap into new revenue streams.

Ready to streamline your multi-marketplace fulfilment? At E-PickPack, we offer comprehensive fulfilment services to help you manage orders across multiple platforms, ensuring seamless operations and satisfied customers.

Contact us today to learn more about how we can support your eCommerce growth across the UK’s top marketplaces.